Private Business Action for Biodiversity

Commissioned by Lead Executing Agency
German Federal Ministry for the Environment, Nature Conservation, and Nuclear Safety (BMU) Brazil, India and Mexico
Lead Implementing Agency Duration
Deutsche Gesellschaft für Internationale Zusammenarbeit (GIZ) GmbH November 2016 - 2020


Functioning ecosystems serve as living space for people, animals and plants, provide shelter from extreme weather events, are a basis for economic activity, and recreation. Governments, public and private alliances, and initiatives worldwide are working towards preserving biodiversity. The main causes of biodiversity loss are usually driven by institutional and market failure which create difficulties to achieve sustainable development.


Businesses can play an important role in combating the causes of biodiversity loss. On the one hand, the services provided by nature are at the basis of many economic processes. On the other hand, economic activity alters biodiversity and ecosystems – and often degrades them.

The past decade has seen a rise in private sector investment into the protection and sustainable use of biodiversity. However, there is still vast potential for expanding such activities – to the benefit of biological diversity as well as to that of the companies.



The global project Private Business Action for Biodiversity pursues to identify, analyze and test promising approaches, methods and tools for promoting biodiversity-friendly production, commercialization and marketing.

A promising approach is to promote biodiversity-friendly production, commercialization and marketing. This involves analyzing value chains and identifying opportunities to reinforce positive impacts on biodiversity and ecosystems and/or reduce negative ones. The subsequent transformation process aims at improving those activities in a way that preserves and strengthens biological diversity, while simultaneously reducing costs and risks for businesses.

The private sector still needs to improve and strengthen its methodological knowledge, establish appropriate market conditions, and reduce transaction costs to convert existing production systems into biodiversity-friendly ones. Moreover, the public sector requires enhanced information to support the appropriate framework conditions. It is important to identify new opportunities to promote and finance biodiversity-friendly production, commercialization and marketing.



To identify, review and analyze existing approaches. Based on the results, the project develops implementation strategies together with cooperation partners in three countries (Brazil, India, and Mexico). Furthermore, the project and its partners conduct needs assessments, which contribute to developing and strengthening know-how and capacities in the public and private sectors.

The focus is on businesses that are particularly dependent on ecosystem services, or where the value chains strongly affect ecosystems. The aim is to contribute to tangible improvements in production, commercialization and marketing, so as to strengthen and preserve biological diversity. Thus, the project explicitly builds on the interest, motivation and existing experience of the cooperating companies.

Measures and tools that prove particularly successful in the testing phase will be processed and introduced into the debate at international and national level. This way the project shares valuable experience and makes recommendations, which will contribute to achieving the objectives of the UN Convention on Biological Diversity.

PBAB contributes to the Implementation of the CBD Strategic Plan for Biodiversity 2011-2020, especially:

  • Aichi Target 3 on incentives.
  • Aichi Target 4 on the promotion of sustainable production and consumption.
  • Aichi Target 20 on the mobilization of financial resources.



The project contributes particularly to SDG 12 to ensure sustainable consumption and production patterns and SDG 15, to sustainably manage forests, combat desertification, halt and reverse land degradation, halt biodiversity loss.


All publications and movies of this project can be accessed via the Resources section on this website, by selecting the topic “Business and Biodiversity”.

What, How and When: To learn about the project activities visit our News from the Projects and Media Coverage section and select the topic “Business and Biodiversity”.

Where: To learn more about our project sites visit our Where We Work section.

Who: Find our Partners and our Team under the Who We Are section.